The metric that matters
Stop chasing MQLs.
Start knowing what works.
Event Karma captures every interaction—from registration to follow-up—and distills it into one number that tells you if your event actually worked.
Attendance & Show Rate
Who registered vs. who actually showed up
Engagement Signals
Sessions attended, questions asked, booth visits
Pipeline Influence
Opportunities touched, deals accelerated
Attendee Feedback
NPS scores, survey responses, sentiment
78
Success Score
Grade: B+
Above your 6-event average
Built for B2B event teams who demand clarity.
The transformation
One number that tells you
if your event actually worked.
The Success Score synthesizes attendance, engagement, pipeline influence, and feedback into a single, defensible metric. No spreadsheets. No guessing.
Connected
Every touchpoint flows to your CRM. Campaign Members update automatically. No spreadsheets, no imports, no gaps.
- Salesforce or HubSpot as your CRM
- HubSpot marketing + Salesforce CRM
- Real-time sync with full audit trail
Controlled
You decide when data goes live. Review attendees, validate emails, and publish when you're ready—not before.
- Publish Gate prevents accidents
- Review before syncing
- No premature automation triggers
Clear
AI analyzes every event and tells you what to repeat, resize, or skip. Executive scorecards grade performance A–F so leadership gets clarity instantly.
- Executive scorecards with letter grades
- Side-by-side event comparison
- Survey analytics & NPS tracking
How Event Karma works
Works alongside Splash, Cvent, HubSpot, or any registration tool. We handle what happens next.
Capture
Registrations, check-ins, badge scans—all synced to your CRM in real time
Survey
Entry intent + exit feedback captured in seconds on any device
Sync
Push to Salesforce or HubSpot when you're ready—with full control
Score
Success Score + series analytics tell you what's actually working
Native iOS App
Check in anywhere. Capture everything.
The Event Karma iOS app puts QR scanning, attendee lookup, and real-time surveys in your pocket. Works offline, syncs instantly.
Entry survey
Find attendees & add notes
Exit survey
Results teams are seeing
10–20 hrs
Saved per month on reporting
10–25%
Higher show rates with digital passes
Faster
Follow-up from cleaner data
See Event Karma in action
Watch how easy it is to manage events, capture feedback, and sync everything to Salesforce.
Measure what matters—across your entire event series.
Group events under parent campaigns for aggregated analytics. One-click AI analysis surfaces categorized insights—performance, ROI, sentiment, attendance—with actionable recommendations and trend forecasting.
- Campaign series reporting with AI-generated executive summaries
- Portfolio KPI dashboards with regional performance charts
- Compare up to 5 events side-by-side with radar visualizations
Simple, transparent pricing
$199/moor $1,999/yr
Unlimited events. Unlimited check-ins. Unlimited users.
Works with your stack
Connect Salesforce or HubSpot as your CRM. Use HubSpot as a marketing integration alongside Salesforce too.
Ready for event enlightenment?
See how Event Karma connects every touchpoint and finally answers: which events drive pipeline?